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I’m not sure when I first realised how big Apple had become. Throughout most of the 90s they had been mostly written off as a major player in the tech industry.
But then the iMac G3 came along, which was a watershed moment. Then iPod. And a flurry of other products which have changed our perceptions and expectations. Owning and using Apple hardware is now seen as a status symbol, and its customers are in a unique place where they pity others who don’t have the latest MacBook or iPhone.
It’s now clear to everyone Apple is a dominant force in the technology industry.
So join me, as we enjoy more exciting tech from Apple in 2011. You’ll find all the latest Apple rumours and news right here. We’re in for an exciting ride!